Rose me Twice

"Rose is a rose is a rose is a rose."

— Gertrude Stein, Sacred Emily, 1913

Perfumer: Jean-Claude Ellena

Among the countless flowers celebrated in perfumery, none has inspired perfumers more profoundly than the rose. With over 40,000 known varieties, it represents an endless universe of scents, textures and emotions, offering an extraordinary spectrum of olfactory expressions.

This universe was forever transformed in 1867 when the French breeder Jean-Baptiste Guillot introduced La France, the world's first hybrid tea rose. More than a horticultural achievement, it gave birth to a new olfactory signature that continues to influence modern perfumery to this day.

For Jean-Claude Ellena, the subtle tea facet found in certain roses immediately evokes the legacy of this historic creation. At the heart of this unique aroma lies ionone, a remarkable molecule known for its violet-like character and its essential role in recreating the delicate scent of tea.

With Rose, Ellena explores the elegance and complexity of this iconic flower through a refined and contemporary lens. The fragrance reveals the rose not as a symbol, but as a living, evolving scent — luminous, nuanced and endlessly fascinating.

A tribute to one of perfumery’s most beloved flowers, interpreted with the simplicity, precision and poetic touch that define Jean-Claude Ellena’s work.